License your name to a clothing line.
Context here.
UPDATE: Link fixed (h/t Jacob)
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Welcome to the Quick and the ED, a blog from Education Sector offering smart, provocative, and witty commentary about a wide range of issues in American education, from preschool through graduate school, and including both today's hot topics and more off-the-beaten-path stories.
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working link: http://nymag.com/daily/fashion/2009/08/harvards_new_fashion_line_the.html
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