...if you're a news organization with some pretensions of respectability, and you're trying to decide whether or not to run an article that, while certain to boost traffic and advertising revenue, clearly stretches the boundaries of good taste:
1) Collapse the title of of the article into a single run-on phrase, then add "www." to the front and ".com" to the end, like this: http://www.titleofarticle.com/
2) Ask yourself this question: Would creepy middle-aged men pay $29.95 a month in exchange for access to this Web site? If the answer is "Yes" then don't run the article.
Application of this rule could have saved the AP and MSNBC from this.
Monday, June 09, 2008
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