Tuesday, September 16, 2008
Step aside U.S. News
In the next month, the Boeing Company will release its own college rankings, based on data from internal evaluations of its 160,000 employees. Boeing plans to keep the results private - it will only release them to individual institutions, but institutions are free to make them public. And you can bet that "ranked #1 by Boeing" will show up on the front page of some lucky college's website.
If other employers follow Boeing's lead, this could have some interesting implications for the world of higher ed accountability, and you can bet institutions will pay attention to how they're ranked by big employers. Richard Vedder, from the Center on College Affordability and Productivity has some interesting thoughts Boeing's announcement here.
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These rankings will be useless because of selection bias and other problems. Suppose Boeing hires the top students from university A and the mediocre students from B, and they perform equally well. Then the two schools will be ranked equivalently even though university B is probably producing students. Moreover, Boeing is not measuring value added but value, which may reflect which universities attract better students, and not what they learn at the school.
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