Trading Professors

I recently visited Penn State's campus, and, much like the college Chad describes below, sometimes it was hard to figure out whether the college existed for academics or athletics--the college stadium was larger than many professional sports arenas I've been to and the statue of the Nittany Lion was the most photographed place on campus (with the statue of Joe Paterno a close second, I'm sure).

But, as USA Today reports, Penn State is trying to shift the focus toward academics, using...trading cards. The glossy cards feature top Penn State researchers in an effort to build awareness of their work. No word on whether the cards include the number of hot peppers each professor received on Rate My Professor.