Friday, August 07, 2009

Borrower Angst = Business Opportunity

A new product for loan repayment, SafeStart, officially launched its website today. The product promises to ease students' anxieties about repaying their college loans by offering to make payments for three years if students face financial hardship.

See today's Inside Higher Ed article for a good description of the details, the pros and cons, and the uncertainties around who this might help.

One thing is certain - this is an innovative product and probably the first to tap into a growing anxiety among students and parents over ever-increasing debt loads. So what does a product like SafeStart say about the state of higher education? That it costs too much. That it relies too much on student debt for revenue. And that paying for college, both up-front and after the fact, is causing a lot of angst.

No comments: